Digital Marketing Analyst

Job brief

• Define SEO requirements and recommend site enhancements that increase rank of natural search result listings.
• Optimize website content for maximum visibility and ranking in the major search engines.
• Organic link building from relevant sites and directories to target pages.
• Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.
• Provide competitive analysis of top ranking competitor sites and ranking of our site.
• Keyword updates, on-page SEO and landing page optimization suggestions and analysis.
• Stay current with all search engine algorithm changes and SEO industry trends.
• Business development(Lead Generation) strategies through target based advertising (Twitter, Fb, LinkedIn etc)
• Should create differemt types of posts and measures for user engagement.
• Measure and report performance of all digital marketing campaigns
• Specific skills include knowledge of HTML, CSS, blogging platforms;
• Helping in designing and preparing marketing collateral, case studies, white papers, and brochures.

Desired Skills:

• Sound knowledge in the field of SEO, Social media & Digital Marketing.
• Excellent communication skills in English verbal and Written. (important)
• Strong analytical skills, numerical skills and a good knowledge of Excel.
• Good relationship management skills and a good team player .
• Creative flair and enthusiasm for new ideas and concepts.
• Ability to provide logical reasoning with future goal and plan.